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Top related persons:
Brendan Gahan - 3 Gahan - 2 It's - 2 eMarketer - 1 Max Willens - 1 Dan Shapero - 1 Ryan Roslansky - 1 Nathan Allebach - 1
Top related locs:
TikTok Singapore There's
Top related orgs:
LinkedIn - 3 Twitter - 2 Microsoft - 1 eMarketer - 1 Mastercard - 1 Social - 1 Stanford Social Media - 1 Authority - 1

Search resuls for: "Brendan Gahan"


5 mentions found


☆ LinkedIn betting it can take on TikTok and Instagram in influencer marketing
  + stars: | 2024-04-12 | by ( Jordan Novet | ) www.cnbc.com   time to read: +2 min
Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Its product, called Thought Leader ads, launched in a limited capacity last year. LinkedIn introduced Thought Leader ads last year but with limited use. By opening up Thought Leader ads, LinkedIn is letting anyone boost a post as long as the author grants permission. Social media marketer Brendan Gahan is so bullish on the format that he's focusing much of his efforts on helping companies use Thought Leader ads.
Persons: eMarketer, Max Willens, Dan Shapero, Ryan Roslansky, Brendan Gahan, Gahan Organizations: LinkedIn, Microsoft, eMarketer, Facebook, Mastercard, Social, Twitter Locations: TikTok, Singapore
☆ How to Post on LinkedIn in a Professional, Non-Cringe Way
  + stars: | 2024-03-18 | by ( Emily Stewart | ) www.businessinsider.com   time to read: +9 min
The other day, a friend of mine liked one of my LinkedIn posts. AdvertisementWhy LinkedIn feels so cringeAs much as LinkedIn is a professional platform, something about it feels really personal. There's a reason social-media accounts like Best of LinkedIn, which pokes fun at over-the-top LinkedIn posts, exist. Given the weakness of the official advice, I decided to ask a bunch of people for tips on how to post in a non-cringe way on LinkedIn. I also asked a pair of social-media managers — one at Business Insider and one at a different company — for their thoughts on LinkedIn posting.
Persons: Nathan Allebach, It's, Sunny Xun Liu, thinkfluencers, it's, Brendan Gahan, there's, John Hickey, they're, Brandon Smithwick, Natalie Marshall, Natalie, Marshall, Allebach, Emily Stewart Organizations: LinkedIn, Stanford Social Media, Authority, Business Locations: There's
☆ After creators flocked to Instagram Threads, Meta's challenge is to keep them from fleeing
  + stars: | 2023-07-21 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +11 min
The one major app that's eluded him: Twitter. Threads skyrocketed out of the gate in large part because it was easy for existing Instagram users to create accounts on the new messaging service and connect with their established following. watch nowCurrently, Threads users are unable to search for topics or hashtags that represent hot topics. That could entice some people to use Twitter over Threads, said Tameka Bazile, who works in artist relations and marketing at Time. Like with Threads, creators will wait to see how Twitter works for their peers before "spending much more time making content there," Kaletsky said.
Persons: Jaap Arriens, Brian Moller, Prince, he's, Moller, It's, Elon, Mark Zuckerberg pounced, He's, Caspar Lee, There's, Lee, Adam Mosseri, Jack Whitehall, Musk, Thilina, Marcel Floruss, Floruss, Floruss isn't, Chas Lacaillade, Lacaillade, Tameka Bazile, Bazile, they've, Twitter hasn't, Brendan Gahan, Mekanism, Gahan, Sasha Kaletsky, Kaletsky, Jack Appleby, Appleby, Zuckerberg, Elon Musk, Gary Vaynerchuk Organizations: Nurphoto, Getty, YouTube, Twitter, Meta, Instagram, Rocket, Ventures, LinkedIn
☆ YouTube lets advertisers use creators' video content as ads without their permission, hurting their ability to make money and build audiences
  + stars: | 2023-03-21 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
YouTube creator Taki Udon said his video was used as an ad without his permission. YouTube is letting advertisers use creators' video content as ads without their permission. He said that advertisers promoting creators' videos without their knowledge could risk a creator's audience and key metrics like watch time. TikTok has an ad program that allows advertisers to promote creators' videos but requires advertisers to first get permission from the creator. Meta-owned Instagram also requires advertisers to virtually agree to using a video by asking creators to opt-in to sharing their content with advertisers.
☆ TikTok is about to crash Google and Microsoft's search ad wars
  + stars: | 2023-03-07 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
TikTok search ads have been in beta testing for almost a year on an invite-only basis. One agency source predicts TikTok search ads will become more widely available by Q3. As Google and Microsoft duke it out over the future leadership of artificial intelligence-powered search, TikTok is quietly preparing a big search advertising play of its own. These moves, as well as recent TikTok job posts looking for search ads engineers to develop a "large-scale ads system," indicate a wider rollout of TikTok's search ad product. A TikTok spokesperson said the details it could share about TikTok search ads were limited during its initial testing phase.
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